Today's technology has begun to have innovations and styles changed to fit the most developed form of society. Likewise, we can't deny that marketing has become more involved in technology nowadays. It is inevitable and is likely to be many times greater. For marketers who want to stay ahead of others, it may be necessary to bring in new innovations to create, develop, change ideas, management, production, processes, systems, even organizational structures, or business models, etc. To create new value in this market and is considered the year of 'Artificial Intelligence' or AI.

AI or artificial intelligence is intelligence, knowledge created from inanimate objects. This gathers many things in it to meet the needs of humans to be able to think and help in various fields. For example, autonomous car navigation and AI are playing a role in every industry. It's as if businesses are being forced to use AI for their products and services. Because otherwise, it might risk being at the end of the line.

AI is applied through software that has been developed to work instead of humans, such as google translate or software installed in driverless cars. In the marketing department, automation software can do the job. For example, send a large number of emails to all customers at once. Or help to screen to get the real target audience. In the next 5 years, it is expected that it will be used with interactive communication with robots instead of using applications. In the 1990s, companies started making websites so that they could communicate with their customers 24 hours a day. But bots will take over the web control instead of humans. For example, the web-based answer key that used to be an admin or webmaster's job will be transferred to the role of the bot, and human-machine communication has evolved. Not only through screen printing, but also through voice.

As it is the era of communication and full use of the Internet, AI has become more involved in marketing. The software will be developed to allow it to work automatically without any human commands. The result that follows is to make its use easier and faster for marketers. For example, the ranking of the target audience, content introduction (content on the website), and determining the right way to communicate with customers, etc. These are called AI marketing and AI marketing.

Searching for information

• Today's consumers are able to find information faster and more efficiently than ever before. So getting answers is quick and time-consuming. Marketers need to know and keep up with what technology Google is using, in order to adjust the content to stay current. The use of AI can help in terms of analyzing customer search patterns, in order to know what is the best placement of search engine results.

Advertising

• This is an important reason that affects marketing because using AI to improve marketing, such as choosing customer search queries or personal information on social media, will allow marketing departments to create ads that are more effective and attract customers.

Perception of market sentiment

• Because there are many channels for customers to express their opinions, using AI marketing will allow them to collect data, analyze what the target audience, customers thinking, or how they feel about the brand. So that the marketing team will be prepared to cope with it.

Service work

• One of the needs of people of all ages is always to receive great service. AI plays a huge part in interpreting data to make service departments understand customers. When any problems arise, the situation can be rectified in a timely manner, making the operation of the service department easy, fast, and save time.

Reference: smethailandclub